YOU’VE HEARD OF THE PLACEBO EFFECT…..NOW…THE NOCEBO!
There is a fascinating article in the Sunday NY Times today about a little know doppleganger to the placebo effect….and it’s called the NOCEBO effect. http://www.nytimes.com/2012/08/12/opinion/sunday/beware-the-nocebo-effect.html In the placebo effect, the power of positive suggestion can make an inert medication have beneficial effects, but the contra-effect is also possible; by negative suggestion, we can see …
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